In-House Advertising Superheroes!

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In this IJAM podcast, IJ’s Julie Tinney talks with Becky Schroeder, Marketing Director for Insurance Technologies Corporation, about the evolution of an extremely successful in-house advertising campaign featuring some adorable superheroes. Find out what inspired it, the mediums used to promote it, and the results. Enjoy!

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Written By Julie Tinney

Julie Tinney, Chief Marketing Officer at Wells Media Group, is responsible for leading the company's promotional and branding strategies, sales management, corporate communications and public relations. Her love of the media profession began with a position at Petersen Publishing Co. in Los Angeles. She was the Western Regional Sales Manager for Selling Power Magazine, and also owned an independent media rep firm. Tinney holds a B.A. in Communications from the University of Texas at Arlington and is a graduate of the Stanford Publishing Course. She has presented to media and insurance groups including the Western Publications Association, the Texas Surplus Lines Association, the Insurance Agency Association Executives, and was a featured speaker at Folio's MediaNext conference and the Audience Development Magazine webinar series. Tinney is an advertising, marketing and gadget geek, a music and animal lover, and a doting mom.