Insurance Journal Ad & Marketing

15% of Programmatic Ad Spend Goes Unaccounted For

A few days ago, the Incorporated Society of British Advertisers released a Programmatic Supply Chain Study that should make advertisers really angry. In this in-depth study (which builds on previous initiatives by the World Federation of Advertisers and the Association …

Insurance Industry Unites Through IICF to Help Vulnerable Children During Unprecedented Pandemic

A note from Julie Tinney: This iJam blog post was supposed to be very different when we originally planned it. But right now, coming together as an industry seems more important than the marketing-focused content I’d originally planned with the …

50% Off

Let me preface this by saying that we work with dozens of dedicated, talented advertising agencies every year. Those that ask the tough questions. Those that review our audit statement. This is not about those agencies. We love you. You …

Why Didn’t We End It at 4:20? A Recap of the Insuring Cannabis Virtual Summit

I was skeptical when our CEO suggested it. “We should have an online conference about cannabis insurance,” he said. This was on the heels of an extremely popular Insuring Cannabis newsletter launch earlier this year. The reason for my reluctance? …

Delivering Memorable Brand Experiences

If you’re a marketer in our field, you’ve probably attended insurance industry trade shows. Have you noticed that many of the booths in the exhibit hall look the same? If you had to recall who was exhibiting, you may have …

Why You Should Enter Marketing Awards Competitions

Marketing is inherently a competitive space. Our sole purpose is to drive revenue; some may disagree, but fundamentally, every activity a marketing department performs should be to support their firm’s business objectives (read: make money) through marketing strategies. Period. Meeting …

Making Content Come Alive with Design

If you’re responsible for content marketing, you know the value of great subject matter, articulated by talented writers and designed by creative minds. When we hear that our clients are challenged to create content, our first inclination is to think …

How (and Why) to Start a Podcast

I’ve been a podcast fan for many years. So, starting a podcast for me was an exciting opportunity. Though, it was not something I had expected I would ever do. After a year of publishing Insurance Happy Hour, I don’t …

Twitter Basics: Get Your Tweet On

Ready to take the Twitter plunge? Or maybe you already have, but you’d just like to understand it a little better. In either case, Wells Media’s social media manager, Ly (‘Lee’) Short has put together a course to help you …

Top Tips for a Meaningful Blog

Ready to (finally!) start blogging? What does it take and how can you foster business growth by doing it right? To help us figure out the blogging puzzle, we chatted with Daina Kawchack Smith, chief marketing officer of PersonalUmbrella.com, the …

Insurance Journal Ad & Marketing Archives by Month