Focused producer development and training are absolutely essential to long-term selling success. “Smiling, dialing and quoting” doesn’t build long-term client relationships. Long-term relationships are built only when selling is consultative and risk-based rather than purely cost-based.
Polestar Performance Programs Inc. is known for the quality of their producer training program and their focus on consultative selling. Because of this focus, the Insurance Journal Academy of Insurance and Polestar Performance Programs Inc. have joined together to bring Polestar’s highly-acclaimed eight-part producer development program to the Academy’s 2011 schedule.
Commenting on this joint offering, Richard Coskren, president and CEO of Polestar said, “Polestar and the Academy of Insurance share the same vision for producer education. Both organizations feel producer education should change behavior, impact results and include one-on-one coaching.”
Effective producer training requires more than just classroom or virtual classroom time. To be truly beneficial, producers must be coached to imbed the principles taught. Polestar’s program includes coaching. Beyond the eight 90-minute classes, each student is assigned and has full access to a sales coach. This approach is unique in the e-learning environment.
The first joint Polestar/Academy online producer development program begins March 1, 2011. Steven Walker is the lead instructor for this initial series. Program information and registration instructions are found at www.ijacademy.com.
Topics Trends Training Development
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