Bristol West Auto Insurance Renamed Foremost

Foremost Insurance Group announced it has re-branded Bristol West Auto Insurance to the Foremost brand to support the company’s market strategy.

Both Foremost and Bristol West were acquired by Farmers Insurance Group — Foremost in 2000 and Bristol West in 2007. As a part of the decision to place all independent agency business under the Foremost name, the Bristol West brand will be transitioned to Foremost in all states by year end.

“Moving to a single brand for independent insurance agencies and our customers will strengthen recognition in the industry,” says Bob Sadler, vice president of independent agency operations.

Latest Comments

• August 30, 2010 at 5:27 am

  Manny says:

  Not a bad move as Foremost is very well known not for personal automobile of course but seems that it will work out as long as rates are affordable.
• August 30, 2010 at 1:02 am

  Stan Fonville says:

  This will align their specialty demographic with their non-standard auto product. The Foremost name is better known and will be more attractive to agents. I'm sure with the na... read more
• August 30, 2010 at 12:55 pm

  Jim Rogers says:

  They need to work on more than changing names.