Bristol West Auto Insurance Renamed Foremost

August 27, 2010

Foremost Insurance Group announced it has re-branded Bristol West Auto Insurance to the Foremost brand to support the company’s market strategy.

Both Foremost and Bristol West were acquired by Farmers Insurance Group — Foremost in 2000 and Bristol West in 2007. As a part of the decision to place all independent agency business under the Foremost name, the Bristol West brand will be transitioned to Foremost in all states by year end.

“Moving to a single brand for independent insurance agencies and our customers will strengthen recognition in the industry,” says Bob Sadler, vice president of independent agency operations.