4.4 Million Toys Recalled after Kids Swallow Magnets

November 29, 2006

A consumer research group called for warning labels on toys with magnets after more than 4 million Mattel play sets were recalled over injuries to several children who swallowed magnets that fell off.

The Consumer Product Safety Commission, which announced the recall of magnetic Polly Pocket sets as the holiday gift-buying season begins, urged shoppers to avoid buying toy sets with small magnets for children under six. The recall doesn’t include Polly Pocket play sets now on store shelves.

The commission received 170 reports of the small magnets falling from Polly Pocket dolls and accessories. Three children swallowed more than one magnet and suffered intestinal perforation that required surgery. If more than one magnet is swallowed, they can attach to each other and cause intestinal perforation, infection or blockage, which can be fatal.

“Swallowing a magnet is not like swallowing a penny,” said Alison Cassady, research director of the U.S. Public Interest Research Group in a statement that accompanied its annual toy safety survey. “Powerful magnets can wreak havoc inside the body.”

U.S. PIRG said the commission should require labels on all magnetic toys warning parents to seek immediate medical help if their children swallow a magnet.

In its annual safety survey, U.S. PIRG researchers found toys with small parts for children under age three, despite a government ban on the sale of these toys for that age group. They also found items for children under age six without the required choke hazard warning.

The Polly Pocket recall does not include sets currently on store shelves. Mattel redesigned those sets to make them safer, said CPSC Spokesman Scott Wolfson.

Wolfson said the government is “actively pursuing new voluntary standards” from toy makers. “That work is being pursued not at the mandatory level but the voluntary level right now,” he said.

Sara Rosales, vice president of communications at Mattel, said the company is working with others in the toy industry, consumer advocates and the government “to make appropriate revisions to the U.S. toy standard to prevent such issues in the future,” Rosales said.

The Polly Pocket play sets contain plastic dolls and accessories featuring small magnets measuring 1/8 inch in diameter. The magnets are embedded in the hands and feet of the dolls, plastic clothing, hair pieces and other accessories that attach to the dolls.

The recall applies to about 2.4 million sets that were manufactured before April 1, 2005, and sold at department stores and toy stores in the United States from May 2003 through Sept. 2006. They cost between $15 and $30. It also affects another 2 million Polly Pocket play sets were sold worldwide.

Last March, another toy company, Mega Brands Inc., recalled 3.8 million Magnetix magnetic building sets after one child died and four others were seriously injured after swallowing tiny magnets in them.

In 2005, there were 20 toy-related deaths and 152,400 toy-related injuries involving children under age 15. The majority of injuries were sustained from riding toys.

The recalled Polly Pocket brand sets include: Polly Place Hangin’ Out House, Polly Place Treetop Clubhouse, Spa Day, Quik-Clik Boutique, Quik-Clik City Pretty Playset, Quik-Clik Sporty Style Playset and Totally Zen Playset. Polly Totally brand Polly Place Totally Tiki Diner sets are also being recalled.

The commission said consumers should take the toys away from children and contact Mattel to arrange for the return of the toy and to receive a voucher for a replacement toy. For more information about the recall, contact Mattel at 888-597-6597 or visit http://www.service.mattel.com or http://www.cpsc.gov.

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