marketing News

Zurich Names Welton Group Chief Marketing Officer

Zurich Insurance Group announced the appointment of Isabelle Welton (49, Swiss citizen) to the position of Group Chief Marketing Officer, effective January 7, 2013. She succeeds Isabelle Conner who left the company at the end of October 2012. Welton will …

ITC Updates Web-Based Insurance Marketing Tracker for Agencies

Insurance Technologies Corporation (ITC), based in Carrollton, Texas, announced updates to its web-based audience engagement system, AgencyBuzz. The system helps agencies track effectiveness of email and social media marketing. Among the new features are: Enhanced Stat Reports: Agents will now …

Insurance Marketing Boot Camp Hosts Umberto Fedeli, Other Top Agents

Bend, OR, 08/28/12 – “We’re so excited to announce Umberto Fedeli will be among seven other ‘million dollar plus’ agency owners and producers at this year’s Insurance Marketing Boot Camp.” Says Michael Jans, CEO of Agency Revolution, a success coaching …

Bruce Lees Named Chief Marketing Officer for Atlas General Insurance Services

San Diego, CA, 7/3/2012 – Bruce Lees has been named Chief Marketing Officer for Atlas General Insurance Services, a program administrator with offices in San Diego, San Francisco and Denver. Bruce will have a wide range of responsibilities including broker …

Cooper Gay Names Calverley New Managing Director for Australia

Cooper Gay Australia, the Sydney based reinsurance broker, announced that Jon Calverley will be assuming the responsibilities of managing director, effective immediately. The bulletin noted that he “will be key to expanding the growth of Cooper Gay’s business in Australia …

Norman-Spencer Rebranding Its P/C Insurance Products

The Norman-Spencer Agency, based in Dayton, Ohio, announced it is rebranding all of the agency’s property and casualty products to market them under the Norman-Spencer Agency brand. During the past five years, Norman-Spencer has made several acquisitions in the marine, …

Marsh Names Dundas Global Head for Marketing and Communications

Marsh announced the appointment of Doug Dundas as its Global Head of Marketing and Communications. He is based in New York and will report to Peter Zaffino, President & CEO of Marsh, Inc. Dundas joins Marsh from Doug Dundas Communications, …

How to Compete for Personal Lines with the Direct Writers

Let’s face facts. It’s unlikely that any individual independent agency will ever “beat” the direct writers. They have massive marketing budgets, a strong online presence, great name recognition, and enjoy a reputation for being low in cost. Still, you can …

Insurance Technologies Corporation Introduces AgencyBuzz

Carrollton, Texas, 10/18/11 – Insurance Technologies Corporation today introduced AgencyBuzz, the premier drip marketing tool created for independent insurance agents. AgencyBuzz allows agents to automate their online and offline marketing processes and manage their contacts in an easy-to-use interface that …

Farmers Insurance Names Linton Chief Marketing Officer

Michael A Linton has been named enterprise chief marketing officer for Farmers Insurance. Linton, who most recently worked as executive vice president of marketing for Silicon Valley start-up, FreeMonee Network, has spent 30 years in marketing and general management for …