Latest Agency Growth Headlines
All the headlines from our Agency Growth Topic Page, ordered by recency.
Smart Agents’ Growth
Aug 16 2010 // Grow or die has long been the accepted strategy for business. But look at the problems plaguing AIG or Toyota for instance, and one is left wondering why. In a new book, Smart Growth: Building an Enduring Business by...
3 Imaginative Approaches to Agency Marketing in the Entertainment Age
Aug 16 2010 // Agents Must Employ Creative Insurance Marketing … or Else GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s...
How to Improve Your Agency’s Marketing Materials
Aug 16 2010 // Remember that glossy brochure that took so much time, money and energy to produce? Chances are your customers didn’t even read it – much less use it to make an informed decision about your products and...
Agency Marketing Must Move Online and Beyond
Aug 16 2010 // Insurance agents could be more effective with their marketing efforts by incorporating online tools into their advertising strategy. After all, online resources often are free – and they’re a good way to build...
AZ Court Decision Could Increase Agent E&O Premiums
Aug 13 2010 // The Arizona Supreme Court is weighing in on the state’s uninsured/underinsured motorist coverage selection form — a decision that could dramatically increase insurance agency’s errors and omissions...
TV and Radio Advertising: Texas Agency Makes It Work
Aug 12 2010 // Is advertising on radio and television a cost-effective way to help expand an independent insurance agent’s book of business? It may not be for everybody, but Criss Sudduth says a one-two punch of broadcast ads have...
Texas Insurance Agencies Enjoy Growth Through ‘Niche Power’
Jul 26 2010 // Texas independent insurance agent Gordon Sorrel, credits the power of niche marketing with contributing to the growth his agency has experienced during the last year, despite the soft market and general economic...
Despite Soft Market, Texas Agencies Manage to Grow
Jul 20 2010 // They’re all different — one’s big city; one’s suburban; one’s country; one’s small-to-medium size town. They operate in different parts of the state and have different mixes of business,...
Marketing Knowledge Equals Sales Power
Jul 19 2010 // The interactive revolution has brought incredible advances, not least is the ability to track the effectiveness of e-mail marketing. No longer does the partnership of “hope and prayer” play a role in evaluation...
Country Sees Growing Power of Hispanic Agents and Customers
Jul 19 2010 // Latin Agents Group Launches in New York The growth of the country’s Hispanic population is a hot topic among demographers and marketers – including insurance producers and brokers. As of 2008, the last year for...
Latin Insurance Agent Groups Growing, Going Mainstream
Jul 7 2010 // A group of New York insurance agents has launched a new trade group for Latin insurance producers as well as brokers who serve the Hispanic community in the Northeast. LABA is not the first group geared toward insurance...
Latin Agent Groups Growing, Starting Up, Going ‘Mainstream’
Jun 21 2010 // Florida Group Stresses Educational Offerings, Serving Non-Latin Agents Following the success of agents in Florida and California, a group of New York insurance agents has launched a new trade group for Latin insurance...
Strong Brand Leads List of Critical Marketing Factors for Agents
Jun 17 2010 // Carrier marketing support matters to independent agents — and having a strong carrier brand is considered especially important. High brand recognition matters more to agents handling personal lines, but is also...
The Right Relationship Chemistry Can Increase Sales, Create Succession Plan
Jun 7 2010 // As John Lennon and Paul McCartney could tell you, sometimes you just need a little help from your friends. And in the insurance agency business – where building relationships are key to success – that friend...
Top 10 Tips to Help Agents Improve Their Careers
Jun 7 2010 // Relationships, Time Management, Reputation and Professional Development Pays Off Everyone loves top 10 lists, and I’m no exception. There is something inherent in human nature to want to quantify and rank things....
Sales Strategies in Difficult Times
Jun 7 2010 // Price, Renewals, Cross Selling and More The weak economy and continued soft market still has a stranglehold on insurance agents. Most agents are doing a good job on retention. However, lower premiums (and commissions)...
North Dakota Workers’ Comp Agency Proposes 3% Rate Increase
Apr 9 2010 // North Dakota’s workers compensation agency is proposing a 3.3 percent average increase in its rates, starting in July. Agency director Bryan Klipfel says most of the increase is because of North Dakota’s rising...
Court-Side Lessons: Insurance Agency Management Tips Before Tip Off
Apr 5 2010 // Insurance agents might want to take notes during tonight’s NCAA championship game between Butler and Duke. While NCAA men’s basketball tournament referee and insurance agent Gary Maxwell won’t tell you...
How P/C Agents Can Increase Sales through Employee Benefits
Apr 5 2010 // Broaden Your Agency’s Reach Through Education and Marketing In today’s still challenging economic environment, employees are increasingly looking at employee benefits as a way to strengthen their personal...
Lobell Joins Insurance Marketing & Sales Society Designation Programs
Mar 10 2010 // Rhonda Lobell has signed on as sponsor for the American Insurance Marketing & Sales (AIMS) Society Certified Professional Insurance Agent (CPIA) designation programs in Louisiana and Mississippi. A 30-year insurance...
