Articles by Chris Burand

Burand is the founder and owner of Burand & Associates LLC based in Pueblo, Colo. Phone: 719-485-3868. E-mail: chris@burand-associates.com.

Consumer Advocacy: What Do Clients Really Want?

I’m passionate about selling clients the coverage and protection they need, or at least helping them make good decisions about what they want to self-insure. I have significant concerns that consumers are now, and soon will be getting even less …

Why Traditional Independent Agents, Carriers Need to Partner and Align Now More Than Ever

Agencies and carriers need to align now more than ever. I will add a condition to this statement: Quality independent agencies and quality carriers need to align now more than ever if they are to thrive. Unfortunately, I don’t have …

The Power and Failure of Anecdotes

Meghan Moran at Johns Hopkins University studied 263 “avowedly anti-vaccine websites …[tracking] how many made powerful use of anecdotes – [and found that] a tragic story to stir fear and sympathy in a parent can be a more effective spur …

A Few Good Tips to Consider on Outsourcing

I honestly do not see many agencies benefitting from outsourcing. They think they do, but their results show otherwise. Most of the time, they would be more successful simply with better management as outsourcing is not a solution for inadequate …

New Simple Insurance Policies That Take Care of All Your Needs

Insurance policies are difficult to read and understand. Another name for an insurance policy is a “legal contract.” An insurance policy is a specific kind of legal contract. Without training and experience, aren’t most legal contracts difficult to understand? This …

The Missing Value Proposition of High Quality Agents

I was having dinner with a close friend who is retired, has no debt and has decent wealth. He asked me why I think he needs insurance. He was wondering if insurance at this stage of his life was a …

Vesting Plans and Producer Book Ownership

Somehow, someway, many agency owners do not seem to know that the law regarding vesting plans relative to producer book ownership changed around 15 years ago. That is correct, 15 years ago! This change applies to vesting plans, deferred compensation …

How ‘You Have a Duty to Read Your Policy’ Language Can Wreck a Life

I have seen and heard seemingly an infinite number of agents, agents’ associations, and errors and omissions (E&O) attorneys advise that agents should have a low standard of care and rely on the insured having the “duty to read your …

Why Agency Perpetuation Does Not Usually Work

Most agencies are not run as businesses. Most are run as a lifestyle. Lifestyles are personal, so perpetuation is not possible. Only true businesses can achieve internal perpetuation. Size is not a factor either because even quite large companies have …

The Need for Agents (to Do Their Jobs)

I received a nice notice from my commercial GL carrier advising the coverages at renewal would materially change. Admitted carriers have to provide such notices (E&O point: exceptions to this rule do exist, even for admitted carriers and always remember …