Boogie Boarding in the Garage
In the middle of June, I broke my ankle in a boogie boarding accident. (It happened in my garage but there was a boogie board involved so I’m sticking to that story because it makes me sound cooler.) As it …
15% of Programmatic Ad Spend Goes Unaccounted For
A few days ago, the Incorporated Society of British Advertisers released a Programmatic Supply Chain Study that should make advertisers really angry. In this in-depth study (which builds on previous initiatives by the World Federation of Advertisers and the Association …
Insurance Industry Unites Through IICF to Help Vulnerable Children During Unprecedented Pandemic
A note from Julie Tinney: This iJam blog post was supposed to be very different when we originally planned it. But right now, coming together as an industry seems more important than the marketing-focused content I’d originally planned with the …
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Let me preface this by saying that we work with dozens of dedicated, talented advertising agencies every year. Those that ask the tough questions. Those that review our audit statement. This is not about those agencies. We love you. You …
Why Didn’t We End It at 4:20? A Recap of the Insuring Cannabis Virtual Summit
I was skeptical when our CEO suggested it. “We should have an online conference about cannabis insurance,” he said. This was on the heels of an extremely popular Insuring Cannabis newsletter launch earlier this year. The reason for my reluctance? …
Is That the Message You Were Trying to Send?
Sometimes the message that you think your prospects are receiving is quite different from the one they are actually receiving. We’ve all heard the popular advertising horror story of the Chevy Nova’s lack of sales in Latin America. Where No …
Everyone Is an Editor
The other day one of our sales managers sent the first draft of a letter to me with this self-conscious disclaimer: “This is why I am on the sales and not the editorial side.” But in this age of blogs …
In-House Advertising Superheroes!
In this IJAM podcast, IJ’s Julie Tinney talks with Becky Schroeder, Marketing Director for Insurance Technologies Corporation, about the evolution of an extremely successful in-house advertising campaign featuring some adorable superheroes. Find out what inspired it, the mediums used to …
Babies: Little Drunk People or Expert Marketers?
Happy New Year, friends! To kick off the New Year, I want to share something personal with you, and how it has led to a revelation. I’ve become a mom later in life. As I write this, our baby is …
Advertising in the Age of Distraction
Maybe you’re like me. I love my cell phone. I get hundreds of emails every day; many I open on my phone. My music is in there. Pictures of my family. I watch videos and listen to podcasts. I have …