Articles by Rick Morgan

Rick Morgan is SVP of Aartrijk, a boutique branding firm serving insurance-related firms and member organizations. Rick has worked on advancing the success of the independent insurance agency system for more than 30 years. He owned his own agency in Boulder, Colo.; was cofounder, publisher and editor of The Automated Agency Report; and served in leadership positions with ConfirmNet, Applied Systems and Applied Systems Client Network (ASCnet). Rick is chair of the Agents Council for Technology (ACT) Web 2.0 workgroup and of insurance branding event Brand Camp (Aartrijk.com/brandcamp). He can be reached at rick@aartrijk.com.

Shortcuts to Social Media: Top 4 Resources for Agents

The following article is a guest post by InsuranceJournal.tv contributor Rick Morgan, chair of the Agents Council for Technology (ACT) Web 2.0 workgroup. Rick is also SVP of Aartrijk (a branding firm serving insurance-related firms) and serves as chair of …

5 Lessons in Social Networking

Since its inception just a few years ago, social networking has provided both hype and hope for businesspeople. Social networking practitioners in the insurance industry have demonstrated over the past year how to deliver on the hope while moderating the …

A Year in Social Networking

5 Lessons for Insurance Brand Decision-Makers Since its inception just a few years ago, social networking has provided both hype and hope for businesspeople. Social networking practitioners in the insurance industry have demonstrated over the past year how to deliver …

If You Were to Open a New Agency Tomorrow

Like the insurance policy itself, most agents and brokers have been around a while. You’ve seen the agency slogans: “Serving Centerville Since 1902.” But being traditional isn’t good enough. In fact, there’s a downside to all this tradition—industry practices that …

If You Were to Open a New Agency Tomorrow

Like the insurance policy itself, most agents and brokers have been around a while. You’ve seen the agency slogans: “Serving Centerville Since 1902.” But being traditional isn’t good enough. In fact, there’s a downside to all this tradition—industry practices that …

Consumer Online Access: Help Your Customers Help You

People used to get into elevators and give the floor number to an attendant. He’d close the outer and inner doors, and pull a lever to take you to your floor. There was a time when you couldn’t telephone anyone …

Commentary: Help Your Customers Help You With Online Self-Service

People used to get into elevators and give the floor number to an attendant. He’d close the outer and inner doors, and pull a lever to take you to your floor. There was a time when you couldn’t telephone anyone …