This post is part of a series on insurance marketing and training sponsored by Astonish. No matter what role you have at your agency, you should understand and appreciate the value of effective producers. A producer is an agency’s lifeline …
This post is part of a series on insurance marketing and training sponsored by Astonish. In part one and part two, I shared some secrets on what to blog about to attract web visitors to your website. This is the …
This post is part of a series on insurance marketing and training sponsored by Astonish. Local insurance agency owners wear multiple hats – sometimes, too many! You may want to save money and do it all yourself, but that is …
This post is part of a series on insurance marketing and training sponsored by Astonish. I’ve been working with this industry long enough to know that each and every local insurance agency out there is sitting on a goldmine when …
This post is part of a series on insurance marketing and training sponsored by Astonish. Email marketing may not be as hip as social media, but 77% of consumers prefer to receive communication through email than any other channel, according …
This post is part of a series on insurance marketing and training sponsored by Astonish. In part one, we defined effective leadership and why it’s essential to insurance agencies’ success in a marketplace crowded with competition. One of the first …
This post is part of a series on insurance marketing and training sponsored by Astonish. Email is one of the most cost effective and convenient ways to communicate with clients and prospects. In fact, it’s the preferred method of communication …
This post is part of a series on insurance marketing and training sponsored by Astonish. It’s almost maddening how many sales opportunities are lost by insurance agents, CSRs, producers, or even receptionists who simply don’t know how to effectively answer …
This post is part of a series on insurance marketing and training sponsored by Astonish. Selling insurance isn’t like it used to be. Not many people just walk-in or call ready to do business anymore. And when they do, they …
This post is part of a series on insurance marketing and training sponsored by Astonish. After personally helping install hundreds of marketing systems in insurance agencies across the country, I can’t express enough the value of effective leadership and the …
