September 4, 2013
This post is part of a series on insurance marketing and training sponsored by Astonish. Just a few years ago, most businesses thought their social media marketing job was done just by creating a Facebook page and therefore existing in …
July 1, 2013
This post is part of a series on insurance marketing and training sponsored by Astonish. Aaaaaah! Nope, that is not the call of Tarzan that you hear. That is the sound of excitement coming from myself and insurance agents across …
June 26, 2013
This post is part of a series on insurance marketing and training sponsored by Astonish. Twitter is a social media platform that all insurance agencies should be using in this day and age. Why? Because it is free to use, …
June 25, 2013
This post is part of a series on insurance marketing and training sponsored by Astonish. We’ve been hearing it for a long time now – insurance agencies need to adapt to the modern consumer in order to survive. This means …
May 30, 2013
This post is part of a series on insurance marketing and training sponsored by Astonish. We’ve all heard the same objections over and over again from prospects when trying to sell them insurance. Sometimes it’s an objection to price. Sometimes …
May 28, 2013
This post is part of a series on insurance marketing and training sponsored by Astonish. Whenever we talk to insurance agencies about video marketing, we get the same rejections: No time! Too expensive! And then there’s always the questioning: Why …
April 25, 2013
This post is part of a series on insurance marketing and training sponsored by Astonish. No matter what role you have at your agency, you should understand and appreciate the value of effective producers. A producer is an agency’s lifeline …
April 9, 2013
This post is part of a series on insurance marketing and training sponsored by Astonish. In part one and part two, I shared some secrets on what to blog about to attract web visitors to your website. This is the …
March 21, 2013
This post is part of a series on insurance marketing and training sponsored by Astonish. Local insurance agency owners wear multiple hats – sometimes, too many! You may want to save money and do it all yourself, but that is …
February 7, 2013
This post is part of a series on insurance marketing and training sponsored by Astonish. I’ve been working with this industry long enough to know that each and every local insurance agency out there is sitting on a goldmine when …