Smarter Client Communication Starts Here: Transform Your Agency with EZLynx Email Content Assist

This post is part of a series sponsored by EZLynx.

For independent agents, crafting the perfect email—whether it’s for a new policyholder, a renewal reminder, or a marketing campaign—can be surprisingly time-consuming. Making sure every message hits the mark can eat into valuable time and quickly become a frustrating drain on productivity.

A study by We Are Talker and Slack found that the average small business employee spends more than 10 hours a week drafting emails. Meanwhile, McKinsey reports that 28% of the average workweek is devoted to managing emails. Over the course of a month, or a year, that’s a staggering amount of time spent writing content that clients might not always read.

That’s where EZLynx’s Virtual Assistant (EVA) comes in. Whether you’re reaching out to individual clients or building out larger campaigns, EVA Email Content Assist leverages the power of AI and integrates seamlessly with the EZLynx management system to help you craft effective messages in seconds.

Getting to Know EVA: Email Content Assist

So how does it work? To get started, EVA will prompt you to choose the tone of your message: casual or formal. Then, you’ll select the desired length—short, medium, or long. From there, simply enter a few keywords or a short prompt that describes the topic of your desired message. You can type your request just like you’re chatting with a coworker. You might ask: ‘Craft me an email about upcoming policy renewals’ or ‘Create an email for the following topic: umbrella insurance.’ Once you’re ready, click the ‘Write’ button and EVA will instantly generate a polished email.

For Bill Richards, Chief Solutions Officer of Community Insurance LLC, the ready-to-send nature of EZLynx’s Email Content Assist tool saves him valuable time he would otherwise spend brainstorming and editing emails from scratch. “I wanted to write an email to one of my clients about voluntary benefits, so I just made a quick request to the AI,” he explained. “It gave me a bullet-point list of everything I was looking for, and I had an email ready to go that required very little tweaking.”

You might be thinking, ‘help with writing emails sounds great—but what if I don’t even know what topic I want to write about?’ EVA Email Content Assist has a solution for that too. If you’re stuck on what to write—whether it’s to an individual client or part of a mass marketing email—the feature’s built-in Content Template Library is here to help spark inspiration, making it easy to get started even when you’re unsure where to begin.

EVA’s Content Library offers a wide range of prompts, from welcoming new clients to your agency and community engagement emails (like showcasing how your agency gives back), to sales and service-oriented messages, including tips on explaining underinsurance or helping clients get the most protection from their home and auto policies. Simply select a topic, and the system will prefill the ‘Ask EVA’ section with a suggested prompt you can use as-is or customize to better suit your needs.

Establishing a Consistent Tone and Style

While EZLynx’s Email Content Assist is a powerful time-saver, it also plays a crucial role in ensuring consistency across your agency’s communications—both in frequency and tone. By saving you time, EVA will help you to reach out to clients more often, increasing engagement and building trust as clients see you as a reliable expert always looking out for their needs. Additionally, Email Content Assist ensures a consistent style in all your email communications.

In many organizations, different team members naturally write in different ways: some use a formal tone, others write more casually; some go into great detail, while others prefer to keep things short and simple. This variation can create a disjointed experience for clients and make your agency’s messaging feel inconsistent. EVA solves this by giving every message a consistent tone and structure, no matter who’s behind the keyboard. Because the content is generated by a single, unified tool instead of being written from scratch by multiple people, your agency can maintain a cohesive voice across all client emails— giving clients a familiar experience every time they interact with your agency.

The benefits of EVA go beyond consistent messaging for Carlo Ferrara, Chief Operating Officer of StreetSmart Insurance Agency. EVA helps create stronger alignment across his team. Because EVA Email Content Assist is built directly into the EZLynx Management System, team members can easily view, collaborate on, and refine emails together in real time. “Sometimes I tend to word-vomit,” Ferrara admits. “But Email Content Assist takes what I’m trying to say and makes it much clearer. I can work with my team, share the messaging we’re developing, and fine-tune it together—which is pretty cool.”

Keeping Communications in One Easy-To-Use-Platform

Content assistance tools are huge timesavers for an independent agent—but having those tools built directly into your agency management system can be game-changing. With EZLynx, there’s no need to waste time jumping between AI writing tools, your management system, and your inbox. The EVA Content Assist tool is fully integrated into EZLynx, so you can efficiently manage client communications without disrupting your workflow.

Ferrara shared how this integration has impacted his team: “We’ve decided to switch to EZLynx exclusively for our email campaigns. Our old system relied on AI to generate emails, but now with EZLynx’s new email campaign, we can streamline everything into one platform.”

EVA isn’t just about saving time—it’s about reclaiming it so you can focus on what really moves the needle: growing your business and building stronger relationships with clients. If you’re ready to wave goodbye to writer’s block and elevate your agency, give EVA Email Content Assist a try today.