Factors influencing Latino consumer behavior
As they relate to property/casualty insurance product and services
Acculturation Age Gender Country of Origin
Auto Insurance Ownership Yes Yes No No
Home Insurance Ownership Yes Yes No No
Business Insurance Ownership Yes Yes Yes No
Payment Preferences Yes Yes Yes Yes
One Insurance Company for all Needs Yes Yes No No
Use Local Agents No No Yes Yes
Learn about Local Agents: Referrals No Yes No Yes
Learn about Local Agents: Yellow Pages Yes Yes No Yes
Use of Captive Agents No No No No
Use of Independent Agents No No No No
Agent Location in Neighborhood Yes No No No
Agent Speaks Spanish Yes No No Yes
Spanish Available at Agency No No No No
Buying Insurance on the Internet only No Yes No No
Buying Insurance on the Internet with
Phone Assistance Yes Yes No No
Receive Spanish Information from Insurance Yes No No Yes
Want Spanish Information from Insurance Yes No No Yes
Agents as Information Source for
Auto Insurance Yes Yes No Yes
Internet as Information Source for
Auto Insurance No Yes No No
Agents as Information Source for
Homeowners Insurance Yes Yes No Yes
Internet as Information Source for
Homeowners Insurance No Yes Yes No
Agent as Information Source for
Business Insurance No No Yes No
Internet as Information Source for
Business Insurance Yes Yes No No
Use of Word of Mouth for Insurance
Information and Decision-Making No No No Yes
Getting Internet Insurance Quote Yes Yes No No
Topics Agencies Property Casualty
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