Insurance Journal asked a select group of 130 Florida retail agents what they look for when selecting surplus lines agencies to do business with. They placed access to markets as the most valued consideration, followed by knowledge and expertise. Here’s the list with rating averages showing how Florida retail agents value 10 attributes:
| Factor | Average | Rating |
|---|---|---|
| 1. | Access to Markets | 8.47 |
| 2. | Knowledge and Expertise | 8.02 |
| 3. | Pricing | 7.23 |
| 4. | Ease of Doing Business | 7.20 |
| 5. | Customer Service | 6.80 |
| 6. | Commissions | 6.01 |
| 7. | Previous Relationship or Experience with Surplus Agent | 4.58 |
| 8. | Availability of Online Applications | 3.25 |
| 9. | Surplus Agency Years in Business | 3.16 |
| 10. | Referrals from Other Retailers | 2.39 |
Topics Agencies Excess Surplus
Was this article valuable?
Here are more articles you may enjoy.
Chubb CEO Greenberg on Personal Insurance Affordability and Data Centers 
Insurance Broker Stocks Sink as AI App Sparks Disruption Fears 
Florida’s Commercial Clearinghouse Bill Stirring Up Concerns for Brokers, Regulators 
What Analysts Are Saying About the 2026 P/C Insurance Market From This Issue
