10 Ways to Impress Candidates During Interviews

By | July 20, 2020

Recruiting is sales. If you’re excited about a candidate and want to do everything possible to reel them in, then when it comes to interviews, the “same old, same old” won’t get the job done.

You want your company to stand out. To be memorable. To differentiate your brand from competitors. Do this by giving the applicant an interview experience they don’t expect.

Ten ways companies impress candidates during interviews are little things, by design. Insurance companies and brokers that pay attention to the small details gain a competitive advantage in the recruiting process.

Make the Candidate Feel Special

1. Provide an interview itinerary. Send an electronic interview agenda to the candidate with the itinerary plus additional information about your company like a brand video, benefits packet and social media highlights.

2. Give an office tour. Workplace esthetics are an important factor for many applicants. People want to work in a fresh, fun and updated office.

3. Introduce them to management. During the tour, pop by the CFO’s office even if he/she isn’t part of this hiring process. Accessible, engaged leaders with open door policies make a great impression.

Make the Candidate Feel Informed

4. Share statistics. I bet you have a copy of the job description handy, but what about an organization chart, a 20/20 outline or Best Places to Work marketing materials? It ain’t bragging if it’s true!

5. Talk about the future. Share your vision for growth. Key issues like retention, diversity, inclusion, career pathing, education and management training are hot topics for recruits. People join organizations that value and invest in their employees.

6. Reveal your highs and lows. If your employee retention is 99% don’t bury the lead. Job seekers want stability. In turn, if you’ve had turnover in this position before, be transparent and share the reasons why they didn’t work out plus what you’ve done to correct the problem.

Make the Candidate Feel Wanted

7. Write a thank you card. How many interviewers send a thank you to candidates? Very few. It’s so simple and an expectation you probably have for the applicant. Be the first to express gratitude. It will make a huge impression!

8. Set and keep timelines. Have you ever ended an interview with the phrase, “We’ll be in touch,” but the next communication doesn’t occur for several days or weeks? Inconsistency confuses candidates. People lose interest when deadlines are missed and timelines are vague.

9. Break bread together. Seal the deal before an offer is presented. Ask the candidate out for a drink or to play a round of golf to finalize details. If you have a family-oriented culture, invite them and their spouse to dinner with a few other couples.

10. Present a Kick*** Offer. Candidates can tell if you’ve limped to the finish line. The offer will fall short on compensation and miss key details. They will be excited if you’re excited.

  • Insert something unexpected (like a signing bonus).
  • Outline all the details on benefits, PTO and stock options.
  • Include a plan to help them transition from acceptance to start date like prepping for the resignation, buying their book, fighting their non-compete, etc.

About Mary Newgard

Newgard is partner and senior search consultant for Capstone Search Group, a national recruiting firm dedicated to the insurance industry. For questions and comments, email: asktherecruiter@csgrecruiting.com. More from Mary Newgard

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Insurance Journal West July 20, 2020
July 20, 2020
Insurance Journal West Magazine

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