By Andrew G. Simpson
Insurance folks tired of personal injury law firms going after those “greedy insurance companies” might want a ringside seat for this one. Two high-profile Boston-area personal injury law firms are going after each other over allegations of trade secret theft, breach of loyalty, conspiracy, unfair competition, and more.
One firm is accusing the other of stealing its business model that has been the key to its nationwide success. The other insists that it didn’t steal anything, and it would never do business the way the accuser does.
In one corner is Sokolove Law, which back in the 1980s was among the first law firms to advertise on television and use a toll-free phone number. Sokolove has since represented thousands of clients across the country and recovered more than $10 billion. Sokolove now consists of 64 employees and more than 140 co-counsel firms.
“This case is about the wholesale theft of a business model,” Sokolove asserted in its opening salvo filed in August. Sokolove maintains that its competitor Jason Stone Injury Lawyers has built its recent success “not on innovation or hard work, but on trade secrets and proprietary information” stolen from Sokolove.
In the other corner are Jason Stone Injury Lawyers and Keith Glover, a former Sokolove employee who joined Stone in 2017 and who, Sokolove alleges, took with him the “secret sauce” behind Sokolove’s success when he left the law firm in 2015.
Jason Stone asserts that his business model is nothing like Sokolove’s, which Stone contends is more a telemarketing and lead generating firm than a traditional law firm like his. Stone alleges that Sokolove’s lawsuit is part of an unfair campaign Sokolove has been waging against his firm.
Sokolove posits that the alleged theft was orchestrated by Glover, a former mattress salesman who Sokolove trained to become a six-figure legal operations professional. The firm alleges that Glover copied Sokolove’s digital operations playbook and gave it to Stone when he became Stone’s director of operations eight years ago.
Sokolove has built its business by accommodating other firms around the country that seek it as co-counsel to benefit from its marketing, case intake, client service, and claim management processes. Sokolove operates a remote call center with more than 100 agents who are continually trained in new case types such as birth injury, disability denial, firefighting foam, lung cancer, nursing home abuse, workplace injury, and other marketing campaigns.
Stone has countersued, denying use of any trade secrets and accusing Sokolove of unfair and deceptive practices.
According to Stone, Glover had Sokolove’s permission to access files on his personal computer when he left Sokolove 10 years ago. Stone also maintains that it has not used any of Sokolove’s trade secrets and Sokolove cannot show that it has.
Stone further contends that the two firms had a confidentiality agreement in early 2025 under which Stone showed Sokolove that it is not using any of Sokolove’s information. Stone claims Sokolove used that agreement as a pretext to gain information for a lawsuit against Stone.
Unlike Sokolove, Stone says it does not operate a call center or conduct a referral program as a primary focus. Also, according to Stone, more than 97% of Stone’s revenue comes from representing clients, while Sokolove generates nearly all of its revenue from its referral efforts.
Stone alleges that with its presence in the state growing, since early 2025 Sokolove has “engaged in overt threats” about Stone’s marketing practices, disparaging Stone by falsely stating that Stone engages in the same telemarketing as Sokolove.
As a result of Sokolove’s alleged unfair competition, Stone claims to have lost millions of dollars in market share that it would not have lost had Sokolove made honest disclosures to potential clients about its business model.
“Naturally, potential clients who are adequately informed would not hire a telemarketing firm when they are looking for a lawyer or law firm,” Stone argues.
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