Q&A

Q:Our agency is committed to providing a positive employee experience. We are dedicated to staying on top of the latest and greatest benefits. As a recruiter in the insurance industry, I want to pick your brain on what perks you know are valuable to insurance professionals? – Sarah in Chicago

A: The conversation about soft benefits isn’t “what” but “why and when.” Recruiting is an emotional process successfully done by building relationships. It’s professional speed dating. How companies perceive soft benefits affects their ability to leverage those perks in recruiting.

• Old School Mentality: “Burying the Lead.” Soft benefits are a handout. It’s something we just have to offer.
• New School Thinking: “Sharing is Caring.” Soft benefits are powerful. They differentiate our firm, describe our values and signify our culture. They attract and retain talent.