A new site, created by Agency Ideas newsletter, is dedicated to advancing the art and science of the cross-sale. The site maintains two password-protected areas, the first for everyone in the agency, including CSRs and producers. This central section contains direct marketing tools, email campaigns, sales letters, alert memos, prospecting tools and selling tips.
The second area is exclusively for managers and principals, featuring management tools and programs to motivate and monitor personal and commercial cross-selling activities. Additionally, new content is added every other month. Agents and other industry professionals are invited to take a free tour of this hands-on website at www.CSRCross-Selling.com. Membership dues start at $249 a year for agencies with 10 or less CSRs.
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