SURVEY FINDS INSURERS USING WEB

Insurance companies are finally hitting their stride in finding practical uses for Internet technologies, according to a recent “Emerging Strategies in Insurance & Technology” survey sponsored by IVANS Inc. Executive level IT professionals at 80 insurers took part in the August 2001 survey of how their companies use technology. Respondents agreed that the insurance industry had initially been slow in embracing the Internet to improve overall efficiencies. Almost 56 percent felt that the industry ranked behind stock brokerage, banking and real estate in this regard. Almost 70 percent now have websites aimed at helping agents find the information they need, and although only about 15 percent of respondents are currently using the Internet as a distribution channel for insurance sales, over 75 percent consider their website a sales vehicle for selling policies.

Topics Trends Carriers