The Independent Insurance Agents & Brokers of America (IIABA) announced it will launch a new advertising campaign to help educate consumers on the benefits of using a Trusted Choice agency. The first of six flights of Trusted Choice ads in 2004 will air nationwide from March 1-14 on news and entertainment programming on several cable networks. Other Trusted Choice ad flights are slated for April, June, August, October and December. Trusted Choice was launched in 2001 by IIABA and its company partners in response to extensive consumer research about the position of independent agents and brokers in the marketplace. The new television commercials, currently in development, will tout the benefits of using a Trusted Choice agent or broker and will drive consumers to www.TrustedChoice.com, where they can search for Trusted Choice agencies in their local areas. The spots will be seen on CNN, CNN’s Headline News, A&E and The History Channel. Some of the high-profile shows that will feature the ads are CNN’s Larry King Live and Wolf Blitzer Reports, A&E’s City Confidential and Premiere Bio Special, Headline News’ morning newscasts, and The History Channel’s Hardcore History. Complementing the involvement of Trusted Choice agents and brokers in this branding initiative are 25 company and strategic partners. Six national insurers are Trusted Choice company partners: Encompass Insurance, MetLife Auto & Home, Ohio Casualty Insurance, Progressive, Rain and Hail Insurance Service, and Safeco Insurance. A total of 18 regional companies are Trusted Choice company partners: America First Insurance, Capital Insurance Group, Cascade National Insurance, Central Insurance Companies, Colorado Casualty, Consumers Insurance, GoAmerica Auto Insurance, Golden Eagle Insurance, Hawkeye-Security Insurance, Indiana Insurance, Kentucky National Insurance, Main Street America Group, Montgomery Insurance, National Security Fire & Casualty, Peerless Insurance, Rutgers Casualty Insurance, Selective Insurance Group and Summit Insurance (R.I.). InsurBanc, a federal thrift bank created by IIABA, is a Trusted Choice strategic partner. To join Trusted Choice, go to www.TrustedChoice.com and click on the “Agency Benefits and Registration” button on the homepage.
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