The Insurance Marketing Communications Association has elected Peter Broadbent, CEO of Stamford, Ct.-based Wahlstrom Group, to its Board of Directors, effective immediately.
Broadbent joined Wahlstrom, a firm specializing in directory marketing, in 1983 and became president in 1998. Following Wahlstrom’s merger with Bozell Yellow Pages and Initiative Media Directory Marketing in 2001, Broadbent was named COO. He was promoted to CEO in 2002.
Broadbent noted that, “having witnessed the excellence of IMCA for over 20 years, I am delighted with the opportunity to serve the organization in the coming term.”
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