Amica Mutual Insurance Co. has signed a multiyear partnership with Penn State Athletics and its fanbase of an estimated 15 million people nationwide,
Amica will be the official auto, home and life insurance partner of Penn State Athletics. The deal will allow Amica to tap into the fanbase of the Penn State Nittany Lions, one of the country’s best known college athletic programs, and the university’s active alumni network. Amica says 107,000 fans regularly attend games at Beaver Stadium and millions of fans tune in on television and radio.
The marketing deal includes one of Penn State’s two apron field logo assets, premium signage throughout West Shore Home Field at Beaver Stadium and other athletics facilities, as well as two entitlements (football team arrival and signing day).
The deal was brokered by Playfly Sports, a revenue maximization company and Penn State Athletics’ multimedia rightsholder.
“This new partnership with Penn State Athletics allows Amica to strengthen our presence in Pennsylvania by connecting with and supporting Penn State’s powerhouse athletic programs,” said Ted Shallcross, president and CEO of Amica.
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