Toymaker Hasbro Reports Cybersecurity Incident

April 2, 2026

Pawtucket, Rhode Island-based toymaker Hasbro, Inc. reported it is investigating a cybersecurity incident after identifying unauthorized access to its network on March 28.

The company said it has taken certain systems offline and launched an investigation with the assistance of third-party cybersecurity professionals.

In a notice to the Securities and Exchange Commission (SEC), the firm said it has implemented business continuity plans to enable it to continue to take orders, ship products and conduct other key operations while it resolves this situation. It may need to run these interim measures for several weeks and doing so may result in some delays before the situation is fully resolved, the company advised.

The company is also working to identify and review the files potentially impacted and will take additional actions as appropriate.

Hasbro’s toy and game brands including the Transformers, Nerf, Play-Doh, Potato Head, My Little Pony, Monopoly, G.I. Joe, Furby, Baby Alive and Marvel Legends.

While its headquarters is in Rhode Island, some of its manufacturing is done overseas including in China, Vietnam and India. The company says it has been diversifying its sources and reducing its China footprint due to tariffs.

Topics Cyber

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