AIG Japan to Launch New Consumer Magazine

February 9, 2000

American International Group is launching a consumer-targeted magazine in Japan called Success Stories: Japan.

Readers can learn about American International Group’s (NYSE:AIG – news) new strategy to win loyalty from millions of Japan policyholders even before the company announces it. They can also follow trends in marketing of products and services to the Japanese market.

Success Stories: Japan contains a combination of original news and management insight designed to help non-Japanese companies in any industry succeed in Japan. It offers tips and advice on marketing, M&A, distribution, partnering, staffing and Internet strategy in Japan directly from non-Japanese executives.

The current issue also offers material of special interest to those interested in the convergence of Japan’s retail and e-commerce markets.

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