In a case of modern vertical integration, British insurer Direct Line, a subsidiary of Royal Bank of Scotland, announced the creation of a Web site to sell automobiles, accessories and related financial services.
Direct Line, which operates exclusively on the Internet, is now the U.K.’s largest automobile insurer and third largest road service organization. It hopes to revolutionize the automobile sales market, as it has the auto insurance market. The insurer has committed £50 million ($81.25 million) to the venture, which will commence operations in May.
Although the new organization won’t be directly linked with the insurance site, there will be a clear association.
Topics Carriers
Was this article valuable?
Here are more articles you may enjoy.
The Great Modern Train Robbery: Thieves Steal $200 Million a Year 
Rhine River Shipping Stalls as Water Level Hits Record Low 
Seven People Charged in $100M Workers’ Compensation Fraud Operation in Florida 
Homeowners Insurance Market Reaches ‘Fragmented Phase,’ Says S&P GMI 
