Skandia Tops Brand Value Survey

August 25, 2000

The Swedish based financial services and life insurer, Skandia, whose most important international market is the U.S., where it is the number one writer of variable annuity products, has received another number one selection.

A survey, just released by U.K. consulting firm Brand Finance, named Skandia as the financially strongest brand in Europe with “top marks for the quality of its information to analysts and investors.”

The company received the highest ranking in all 11 criteria, which included ratings for being focused on shareholder vale, the clarity and depth of information of its analyst presentations, its annual report, information about markets and customers, a sustainable accounting policy, and the CEO’s and CFO’s ability to communicate future strategies.

Out of the 212 companies included in the survey, the next highest ranking insurer was France’s AXA, which placed 28th.

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