Insurance Journal Online Getting Worldwide Attention

December 5, 2002

Reaching out across the world, the Insurance Journal Web site, Insurance Journal Online, recorded more than 85,000 impressions from outside the U.S. in the month of November.

Mitch Dunford, vice president of sales and marketing, noted, “We have been amazed by the amount of international traffic we’ve been acquiring over the past year. Approximately seven percent of our total Web site traffic is generated from outside the United States. We see a significant amount of traffic from the U.K., Germany, Bermuda, Australia, South America, and the Middle East. In October, it surprised us when we received traffic from Antarctica.”

Joshua Carlson, web manager, added, “In response to this international traffic, we have implemented technology so Internet advertisers can advertise strictly to this international audience. We hope this will be of benefit to some of our reinsurance customers.”

For more information, contact Dunford at 800-897-9965, ext. 123 or visit

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