UK Travel Insurer Columbus Direct Expands into German Market

UK travel insurer Columbus Direct, which is part of the Collinson Insurance Group, announced the expansion of its range of low cost travel products into the German market.

The bulletin said a “range of travel insurance products will now be available for purchase through the Columbus Direct German website. The coverage includes “Cancellation and Curtailment insurance, Complete Travel Cover and AuPair Travel Insurance for au pair trips for the duration of up to one year.

“This latest undertaking is part of Columbus Direct’s continuing growth strategy, which has so far seen the company offer insurance products in 50 countries.”

David Evans, Managing Director of Collinson Insurance Group, commented: “We want to replicate the success Columbus Direct has seen in many countries by expanding our offering of technology driven products which put the customer first.

“Our experience and research on the German market have shown consumer habits for purchasing travel insurance tend to be much more traditional than those in the UK; with many individuals buying travel insurance from their travel agent. Thus, we believe that insurance products which are flexible, cost effective, can be accessed through an on-line portal and which are sold directly to the consumer could generate a lot of demand in this market.”

“With this expansion, Columbus Direct has brought its offering to Germany to cater to this demand. This move reinforces our commitment to our customers in the European region.”

He added that the group’s strategy is “to capture consumer interest through ease of access and flexibility of the cover. Customers can tailor the cover to their specific needs and benefit from the easy-to-understand policy guidelines.”

Source: Collinson Group

Topics Carriers Germany