Broker Verlingue Consolidates European Brand by Launching in Switzerland and Portugal

June 15, 2021

Verlingue, the Adelaïde Group’s insurance brokerage subsidiary, is consolidating its brand in Switzerland and Portugal.

After the successful launch of the brand in the United Kingdom in December 2019, the broker’s Swiss and Portuguese subsidiaries now have officially adopted the name Verlingue as of June 14, 2021.

Verlingue has been present in Switzerland since 2016, following the successive acquisitions of Advantis, S&P and Meex, which employ a total of 120 staff. The merger of these three entities is now complete, creating the third largest insurance broker in Switzerland.

In Portugal, Luso Atlantica, which employs 100, now takes the Verlingue brand name, just six months after its acquisition by the group.

The extension of the Verlingue brand is one of the key objectives for Europe set out in the Verlingue 2024 strategic plan:

  • Establish a major independent European insurance broker in the field of business risk management, which is regarded as a benchmark in terms of professionalism and customer service by its clients, employees and the other players in the market
  • Triple international sales, through organic growth in its current subsidiaries and through strategic acquisitions
  • Establish offices in the main business centers in Western Europe.

Headquartered in Quimper, France, Verlingue operates out of 24 offices in France, Switzerland, Portugal and the UK. It also draws on resources from WBN, the international network of independent brokers, to provide its services to companies throughout the world.

Marco Buholzer, managing director of Verlingue Switzerland, said the company’s size has many advantages: “Our clients will benefit from our broader presence, our strong positioning in the insurance market and from the acceleration of digital support for our services.”

“The launch of the Verlingue brand in the Portuguese market is a great opportunity for our development, and therefore beneficial for all our clients and employees,” commented José Morgado, board member of Verlingue Portugal. “We are in a strong position to be able to enhance our offers through high quality service. At the same time, this will support Verlingue’s ambitious growth strategy in Europe.”

“We are extremely proud and excited about the rebranding and integration of our Swiss and Portuguese subsidiaries, underlining their great faith in the Verlingue project,” said Benjamin Verlingue, director of Verlingue’s International Subsidiaries.

“This new step will enable us to capitalize on our shared values and the strength of the Verlingue brand, for the benefit of all our clients,” he added. “The positive feedback from our latest operations has further reinforced our desire to accelerate our development in Portugal, and in Europe as whole.”

Source: Verlingue

Topics Agencies Europe

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