Nyquist-Bivins Named Director of Brand Management for Amerisure

Farmington Hills, Mich.-based property/casualty insurer, Amerisure Mutual Insurance Co., has added Jennifer Nyquist-Bivins to director of brand management.

Nyquist-Bivins has more than 25 years of experience and most recently was president of Brand Propulsion LLC., a consulting company that helps organizations establish and reframe their brand differentiation positioning efforts. Prior to Nyquist-Bivins owning her business, she served as brand strategist for Madison, Wis.-based American Family Insurance, as well as vice present of marketing at AutoTrader Publishing in Norfolk, Va. She also held several key marketing and sales positions at Ford Motor Co.

Source: Amerisure Mutual Insurance Co.