State Farm Sponsors Tollway Help in $1.8M Deal

September 4, 2013

State Farm Insurance is spending $1.8 million to sponsor tow trucks that rescue motorists who are stranded on the Illinois Tollway.

WJBC Radio reports the three-year sponsorship is the first of its kind of the northern Illinois road system, which includes 286 miles of highway in 12 counties.

Highway Emergency Lane Patrol trucks helped more than 32,000 people in 2012. Now, they’re sporting a new look thanks to the deal with the Bloomington-based insurance company.

The deal means the State Farm logo will be featured on the yellow and red trucks, as well as employee uniforms and road signs.

Kristi Lafleur is the Tollway’s executive director. She says the agency spends $2 million a year on the program, which means that money can now be used for other projects.

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