The renaming of the Indiana State Fairgrounds Coliseum will come along with a fat cat on the roof.
Carmel-based Indiana Farmers Mutual Insurance Co. has signed a 10-year, $6 million naming rights deal for the arena that reopened in April after a $63 million renovation.
The Indianapolis Star and the Indianapolis Business Journal reported the arena will be known as Indiana Farmers Coliseum. The deal includes installing a sign with the comic-strip cat Garfield on the roof. The cat created by Indiana cartoonist Jim Davis is part of the company’s marketing campaign.
Photo by Mberkery1
Indiana Farmers CEO Kim Smith says the coliseum is a Hoosier icon that is perfect for building the company’s brand.
The Indy Fuel hockey team will keep the naming rights money under its contract with the fairgrounds.
Topics Mergers & Acquisitions Carriers
Was this article valuable?
Here are more articles you may enjoy.
‘Structural Shift’ Occurring in California Surplus Lines 
Nine-Month 2025 Results Show P/C Underwriting Gain Skyrocketed 
Florida Engineers: Winds Under 110 mph Simply Do Not Damage Concrete Tiles 
Insurify Starts App With ChatGPT to Allow Consumers to Shop for Insurance 
