naming rights News

State Farm Inks Naming Rights Deal for Arizona Cardinals Stadium

The Arizona Cardinals’ home field is changing its name to State Farm Stadium. The team announced this week that it has reached an 18-year naming rights deal with the insurance giant. The facility has been known as University of Phoenix …

Dead L.A. Stadium $5.8M in Free Publicity for Farmers

Farmers Insurance Group received nearly $6 million in free media exposure for putting its name on a downtown Los Angeles stadium that will never be built. Anschutz Entertainment Group this week announced that it was no longer pursuing a $1.2 …

Indiana Insurer Buys Naming Rights for Fairgrounds Arena

The renaming of the Indiana State Fairgrounds Coliseum will come along with a fat cat on the roof. Carmel-based Indiana Farmers Mutual Insurance Co. has signed a 10-year, $6 million naming rights deal for the arena that reopened in April …

Virginia Insurer Buys Amphitheater Naming Rights

The Virginia Beach, Va. amphitheater has a new name. Multiple media outlets reported the music venue has been renamed Farm Bureau Live at Virginia Beach. The concert venue’s naming rights were sold to Virginia Farm Bureau Insurance for an unspecified …