ALKEME Insurance has signed a $27.7 million naming rights partnership with the Arizona Athletics and Arizona Sports Enterprises to rename the McKale Center at the McKale Center at ALKEME Arena.
The parties are calling the 15-year agreement the largest publicly known arena naming rights partnership in the Big 12.
The McKale Memorial Center has served as a national stage for championship competitions and the home of the famed Wildcats.
Through the partnership, Arizona Athletics and ALKEME will collaborate with the university’s Eller College of Management to develop entrepreneurship and leadership programming with initiatives that include “Shark Tank”-style leadership experiences, mentorship and executive engagement opportunities, as well as programming focused on entrepreneurship and risk management.
The naming transition to McKale Center at ALKEME Arena will be implemented in phases, with additional programming and engagement initiatives launching throughout the partnership.
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