Virginia Insurer Buys Amphitheater Naming Rights

February 24, 2011

The Virginia Beach, Va. amphitheater has a new name.

Multiple media outlets reported the music venue has been renamed Farm Bureau Live at Virginia Beach.

The concert venue’s naming rights were sold to Virginia Farm Bureau Insurance for an unspecified amount as part of a three-year deal with Live Nation Entertainment, which operates the venue.

Virginia Beach paid for more than half of the amphitheater’s construction costs and receives 5 percent of all sponsorships.

Verizon Wireless was the concert venue’s last corporate sponsor. That partnership ended in 2007.

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