Oklahoma Thunder forward Kevin Durant and Houston Texans defensive lineman J.J. Watt have signed endorsement deals with Madison, Wisconsin-based American Family Insurance, the company said.
Durant, the NBA’s most valuable player last season, is the first NBA player American Family has signed. American Family is one of the nation’s largest insurers.
The most recent deals Durant had signed through Roc Nation Sports before this one were with Orange Leaf Frozen Yogurt, Sonic, Neff Headwear and the Oklahoma Department of Health.
Roc Nation president Michael Yormark said the American Family deal was authentic for Durant because the company helps people achieve their dreams. Yormark said he expects the company’s campaign to eventually involve a commercial.
Watt was All-Pro first team at defensive end and second-team at defensive tackle this season.
Was this article valuable?
Here are more articles you may enjoy.
Hedge Fund Money Is Reshaping a 180-Year-Old Insurance Model 
NYC Mayor Eyes City-Run Insurance Program for Affordable Housing 
Mustard Maker Caught Pumping Pollutants Into River for Years and Lying About It 
State Farm Agrees to $15M Settlement for Underpaid Vehicle Claims 
