American Family Insurance Signs Baseball’s Jeter as Brand Ambassador

Madison, Wis.-based American Family Insurance has tapped Derek Jeter – retired New York Yankees shortstop, 14-time All-Star, future Hall of Famer, businessman and philanthropist – as the company’s newest brand ambassador.

American Family Insurance said it will partner with Jeter on brand ambassador opportunities leading up to his enshrinement in the Baseball Hall of Fame in Cooperstown, N.Y., in 2020.

This is the first new partner Jeter has signed with since his retirement, the company said. Other American Family Insurance brand ambassadors include Kevin Durant, Steve Stricker, Jessie Vetter, J.J. Watt and Kathy Ireland.

Since retiring in 2014, Jeter founded The Players’ Tribune(TPT), a new media company that provides athletes with a platform to connect directly with their fans, in their own words. Earlier this year, American Family Insurance became the exclusive sponsor of TPT Assist, a section of the sitethat tells the personal stories of athletes and their passions to make a difference in their communities and across the world.

In retirement, Jeter now focuses on a variety of successful business ventures including his Jeter Publishing imprint with Simon & Schuster and The Players’ Tribune. He continues to be the driving force behind his Turn 2 Foundation, established in 1996, which has awarded more than $23 million in grants to create and support signature programs that motivate young people to turn away from drugs and alcohol and “Turn 2” healthy lifestyles.

Jeter’s accolades include: 5-time Gold Glove Award; 5-time Silver Slugger Award; AL Rookie of the Year (1996); Roberto Clemente Award (2009); Sports Illustrated Sportsman of the Year Award (2009); Michigan Association of School Administrators Champion for Children Award (2005); Joe Torre Safe at Home MVP Award (2010); Lou Gehrig Memorial Award (2010).

Source: American Family Insurance