Smith Named Sales Director for State Auto’s Midwest Region

Haley Smith has been appointed regional sales director for State Auto Insurance Companies’ Midwest region. She is based in Chicago.

Smith will report to Gerald Ladner, vice president of Sales for State Auto’s personal lines and small commercial business divisions.

According to Ladner, Smith brings strong leadership skills, a rich product management background, and business acumen. In her new role, Smith will focus on implementing the company’s new sales execution strategy and accelerating personal lines and small commercial new business production in Illinois, Iowa, Missouri, Kansas, Minnesota, Wisconsin, and North and South Dakota. In addition, she will be responsible for sales team development and will work closely with the company’s independent agent partners to increase market penetration.

Smith joined State Auto in 2014 as an intern and subsequently joined the Personal Lines Product division full time. In 2016, she became the first employee of State Auto Labs and was instrumental in the launch. She’s served as the State Auto Labs director since 2016 and drove over 29 insurtech partnerships and six insurtech investments.

State Automobile Mutual Insurance Company (State Auto), headquartered in Columbus, Ohio, is a super regional property and casualty insurance holding company.

Source: State Auto

Topics Auto