Insurance Broker PCF Acquires Avidity Insurance in Kansas

July 31, 2020

PCF Insurance Services (PCF), headquartered in Woodland Hills, Calif., has acquired Avidity Insurance, an Overland Park, Kansas-based independent insurance agency founded in 2013 by Will Wilson.

Avidity offers home, auto, business, life and specialty insurance products and services.

Founded in 1987, PCF is a full-service insurance brokerage firm which provides complete risk management solutions with a broad array of property/casualty, life and health, employee benefits and workers’ compensation insurance products.

Led by CEO and Chairman Peter Foy, PCF is a portfolio company of HGGC, a middle market private equity firm based in Palo Alto, Calif. HGGC was co-founded by former San Francisco 49ers Hall of Fame quarterback, Steve Young, who serves as the firm’s president.

Source: HGGC

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