Hagerty, based in Traverse City, Mich., has added Laura Hunter to its Brand team as vice president of Brand Communications.
Reporting to Soon Hagerty, senior vice president of Brand, Hunter oversee public relations, corporate citizenship and external communications.
Hunter joins Hagerty from Nike, where she partnered with executive leadership in Digital Product Creation to execute digital transformation strategies and lead internal communications for adoption of new tech platforms to streamline digital workflows.
Her diverse background in communications encompasses both in-house and agency experience for Fortune 500 brands including Nike and Mattel as well as government relations and public affairs for the City of Los Angeles.
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