Big 12 Enhances Allstate Partnership with Year-Round Championship Series

One of the top collegiate athletic conferences is doubling down on its partnership with Allstate.

Allstate has agreed to a sponsorship deal with the Big 12 Conference that will give the carrier premier integration across the conference’s marquee events.

Allstate and the Big 12 jointly announced the multi-year partnership Thursday, which features a first-of-its-kind, year-round championship series. The Allstate Commissioner’s Cup will be awarded to the Big 12 school that earns the most “points” through performance in conference championships, graduation rates, academic and student services, and community engagement.

Allstate will become the presenting sponsor of all Big 12 Olympic sport championships and its branding will be integrated into the conference’s revenue sport championships, including the Big 12 football championship and the men’s and women’s basketball championships.

The partnership also includes digital and in-venue branding at Big 12 Championships, original storytelling content showcasing student-athlete leadership and achievement, and Allstate’s designation as the official insurancepPartner of the Big 12 across home, auto, and property insurance.