Kemper Set to Launch New Ad Campaign

May 23, 2001

Kemper Insurance Companies will unveil a new advertising campaign during the nationally televised Kemper Insurance Open golf tournament on May 26-27.

The campaign, which consists of television and print ads that will run through 2001 and into 2002, looks at the insurance industry through the customer’s perspective.

“The three television ads included in this campaign are about real people in real life situations that are an emotional metaphor of how Kemper does business,” stated Joel Borgardt, vice president of corporate marketing for Kemper. “The ads capture the essence of what the Kemper brand stands for in the marketplace and what we aspire the brand to be in the future.”

The television ads running through the remainder of the year will be 30-second spots appearing during primetime watching hours, weekend sporting events and evening news programs. The print ads will run in business-to-business and insurance trade publications beginning in July.

Kemper is a leading provider of property/casualty insurance and risk management services with 2000 revenues totaling approximately $4.8 billion and assets of $9.4 billion. Headquartered in Long Grove, Ill., Kemper operates nationwide and in many foreign markets. The Kemper Insurance Companies are “A” rated by A.M. Best, Standard & Poor’s and Moody’s.

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