Insurance.com(SM), a Fidelity Investments company, announced a series of strategic online marketing agreements with AOL-Time Warner (AOL), Bloomberg, Bankrate (RATE), Yahoo! (YHOO), Multex (MLTX), and Learning Network/Family Education that point to the company’s growing consumer appeal and Fidelity Investments’ continued investment in Insurance.com. The campaign comes at a time when Insurance.com is growing site traffic by 30 percent each month, with 25 percent of those visitors being repeat visitors.
Users of the partner sites included in the new campaign will have access to Insurance.com’s award winning insurance content and free auto, home, health and life insurance quotes.
Insurance.com will also premiere a rebranding campaign that features an increased emphasis on the company’s affiliation with Fidelity Investments. Already, Insurance.com powers The Insurance Center @ Fidelity, accessed at www.Fidelity.com, which allows Fidelity customers to receive free quotes and information on auto, home, and health insurance from carriers across the country.
Insurance.com president Lou Geremia stated the goal with the marketing initiatives is to increase our presence in places where people are already looking for financial tools and guidance, in keeping with the company’s strategy of conducting targeted marketing campaigns and building its brand over time. In addition, aligning more closely with Fidelity should enable consumers to more easily make that connection of how important insurance is as a part of overall personal finance portfolio.
Formed by Fidelity Investments® in June 1999, Insurance.com offers its resources and products to Fidelity’s 17 million customers as well as the general public.
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