IMMA Invites P/C Insurance Mass-Marketers to Jacksonville for Annual Conference

April 22, 2002

The International Mass Marketing Association (IMMA) still is accepting registrations from agents, brokers and carrier representatives for its 2002 Annual Conference, to be held May 19-22 in Jacksonville, Fla. at the Hilton Riverfront Hotel.

An excellent agenda has been finalized for property/casualty mass-marketers who want to stay on top of their game, said IMMA President Lowell Engelhard, of Providence Insurance Agency, Inc., Charlotte, N.C. Speakers from such well-known companies as KPMG, Eastbridge Consulting, Rewards Plus, A.M. Best, Gartner Research Group, Xerox and Baetis will be on hand.

The conference theme is “Evolving in the Marketplace.” Topics include: “P/C Industry – 2002 and Beyond,” “One-to-One Marketing and the Power of CRM,” “P/C Markets and Current Results,” “The Insurance Revolution – New Directions for a Traditional Industry,” “Opportunities and Challenges of Worksite Marketing,” “Customized Benefit Communication,” and “Smart Communications – Maintaining Relationships with Customers.” Industry panels will examine trends in worksite marketing as well as changes at carriers.

“Many networking opportunities will present themselves for everyone, including a welcome reception, river cruise on a luxury yacht on the lovely St. Johns River, and our annual golfing event,” remarked Engelhard.

For registration information, call IMMA at (800) 949-4446.

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