Trusted Choice Ads to Return to Airwaves

July 29, 2004

Trusted Choice television ads return to the national airwaves next month when the fourth of six advertising flights in 2004 kicks off Aug. 9, according to Trusted Choice Board Chairman Ronald Smith, president of Smith Sawyer Smith Insurance in Rochester, Ind.

The two-week national ad flight on cable television will run through Aug. 22 and will introduce millions of individuals to the Trusted Choice brand and the thousands of independent agents and brokers who are participating in the brand movement.

“Each time we advertise, Trusted Choice reaches millions of individuals and business owners across the country with its important message,” Smith said. “We are educating consumers that Trusted Choice agencies and brokerage firms offer them benefits they want from their insurance counselor—choice of companies, customization of policies and advocacy support. This advertising also will show consumers how to find a Trusted Choice agent or broker who will provide them these benefits.”

The television commercials are designed to increase consumer awareness of Trusted Choice agencies and brokerage firms and help individuals throughout the country become more familiar with the benefits of using a Trusted Choice agency. The spots drive individuals to www.TrustedChoice.com, where they can use the Agency Locator to find a Trusted Choice agency in their local area.

The August Trusted Choice spots will be seen on Fox News Channel, Turner Network Television (TNT), ESPN, ESPN2 and Home and Garden Television. Some of the high-profile shows that will feature Trusted Choice advertising are Fox News’ “O’Reilly Factor”, as well as ESPN’s coverage of the U.S. Golf Association Championship and LPGA golf. The ad flight will consist of more than 80 spots over the two-week period.

Two additional two-week ad flights are slated for 2004—in October and December. The first three flights this year aired in March, April and June.

To join Trusted Choice, go to www.TrustedChoice.com and click on “Agents/Brokers” on the homepage.

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