As part of its new Butterfinger advertising campaign, Nestle USA said it has taken out a $1 million policy with Lloyd’s of London to ensure the promise behind its tagline to ensure consumers can “always lay a finger on their Butterfinger.”
The Butterfinger Bar Insurance program is offering online claimants a coupon for a free replacement if soneone else lays a finger on their candy bars, and notes that “truth is optional.”
Crime reports are also posted on the company’s Web site.
Topics Excess Surplus Lloyd's
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