Nestle Launches Ad Campaign, Insures Butterfinger With Lloyd’s

As part of its new Butterfinger advertising campaign, Nestle USA said it has taken out a $1 million policy with Lloyd’s of London to ensure the promise behind its tagline to ensure consumers can “always lay a finger on their Butterfinger.”

The Butterfinger Bar Insurance program is offering online claimants a coupon for a free replacement if soneone else lays a finger on their candy bars, and notes that “truth is optional.”

Crime reports are also posted on the company’s Web site.

Topics Excess Surplus Lloyd's