As part of its new Butterfinger advertising campaign, Nestle USA said it has taken out a $1 million policy with Lloyd’s of London to ensure the promise behind its tagline to ensure consumers can “always lay a finger on their Butterfinger.”
The Butterfinger Bar Insurance program is offering online claimants a coupon for a free replacement if soneone else lays a finger on their candy bars, and notes that “truth is optional.”
Crime reports are also posted on the company’s Web site.
Topics Excess Surplus Lloyd's
Was this article valuable?
Here are more articles you may enjoy.
Lemonade Logs Q1 Net Loss With Topline Growth 
Allstate Q1 Net Income Skyrockets on Underwriting Gains 
Florida Woman Drives Elevated Pickup Over Lamborghini Sports Car in Parking Lot 
Study Finds ‘Alarming’ High Flood Risk for 17M Americans on Atlantic, Gulf Coasts 
