As part of its new Butterfinger advertising campaign, Nestle USA said it has taken out a $1 million policy with Lloyd’s of London to ensure the promise behind its tagline to ensure consumers can “always lay a finger on their Butterfinger.”
The Butterfinger Bar Insurance program is offering online claimants a coupon for a free replacement if soneone else lays a finger on their candy bars, and notes that “truth is optional.”
Crime reports are also posted on the company’s Web site.
Topics Excess Surplus Lloyd's
Was this article valuable?
Here are more articles you may enjoy.
Stellantis Tells Owners of 1.3 Million Jeeps to Park Outside Over Fire Concerns 
D&O Market Expected to Tighten Under Pressure, Says AM Best 
United Co-Pilot Warned Plane Was Slow, Low Before Newark Mishap 
Hedge Funds Are Expanding Desks Designed to Profit From Natural-Catastrophe Risk 
