Marketing Strategies Group’s Evarts Passes Away

September 29, 2010

Longtime insurance marketing strategist, Nanci Evarts, passed away on Friday, Sept. 24, after a brief but courageous battle with cancer.

Founder and President of Marketing Strategies Group, a California-based marketing consultancy, Evarts was known throughout the insurance industry for her skills in communications, marketing and sales strategy development. She founded her firm in 2003 after serving as vice president, corporate communications for Aon Services Group, the specialty services companies of Aon Corp., and for Swett & Crawford, a large wholesale insurance broker. She had a varied background in sales, marketing and public relations, working in corporations and public relations firms in the Midwest and West Coast. Evarts began her career at 3M Corp.

Evarts also served in leadership roles for Insurance Marketing Communications Association (IMCA) including chairing its strategic planning committee and annual meeting, as well as serving as its president and member of the IMCA board of directors.

In addition to her professional career, Evarts was a long-term member of the Harborlights chorus which won first place in the 2007 International Competition, in Calgary, Canada, and is competing again in October. She was also a member of a number of competitive quartets over a 40 plus year association with Sweet Adelines International.

She is survived by her mother, Fern Hoffman; husband, Bill Evarts; son Jeffrey Hoffman, daughter Kimberly Hobscheid, son Jeff Evarts and grandchildren Emma, Drew and Alex, and daughter in law, Jennifer and son in law Mark.

Arrangements for a forthcoming memorial service are in preparation. For more information when preparations are completed, send an e-mail to with “service” in the subject line. Contributions in Evarts memory may be made to: Sweet Adelines International P.O. Box 470168, Tulsa OK 74147 and The Cancer Fund.

Nanci Evarts

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