Cellcontrol, PURE Insurance to Offer Free Distracted Driving Technology to Members

June 13, 2012

Cellcontrol, a developer of distracted driving products, has launched a program with specialist member-owned insurer Privilege Underwriters Reciprocal Exchange (PURE) to help prevent distracted driving incidents caused by teenage drivers. As part of the pilot program, PURE has offered complimentary devices and a full year’s subscription to Cellcontrol’s technology to drivers under the age of 18, and will be providing the technology at discounted rates to the entire PURE membership. PURE has also announced plans to introduce discounts for youthful drivers who use a cell phone-blocking device.

“Involving insurance providers in the fight against distracted driving is crucial to long term safety of American drivers,” said Chuck Cox, senior vice president at Cellcontrol. “It’s an unfortunate reality that sometimes safety alone is not enough to motivate drivers to utilize a technology solution to prevent distracted driving. Programs like the one we have developed with PURE provide extra incentive for drivers to use a distracted driving solution, which will result in safer roads across the country.”

How Cellcontrol Works

The Cellcontrol device plugs into on board diagnostics (OBD) port in a vehicle to disable mobile devices while the user is driving including cell phones, laptops, and tablets. The device works in conjunction with an application loaded onto the mobile device. Unlike other solutions that utilize the GPS function on a smart phone, Cellcontrol does not produce false positives like disabling a phone while the user is traveling on a subway because it only engages when the user’s own vehicle is in motion. Cellcontrol also offers a solution for feature phones, or non-smart phones, which allows for a wider user base and ultimately saves more lives.

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